Brand and consumer strategy for companies at inflection points.

A bit about me.

Hi! I'm a brand and consumer strategist with the quant training of a former investment banker (Bank of America), the nimbleness of a high-growth operator (Fitbit), and the relentless consumer obsession of a Nike alum.

My career is unified by a drive to get to the heart of problems by asking the right questions, challenging status quo assumptions, and – no matter what – leading with empathy, curiosity, and kindness. As a strategist and a leader, I strive to embody the mindset of a coach through a deep belief in the power of active listening and insightful questions.

Ultimately, it all boils down to something simple: paying attention.

Most recently, I led Director-level brand strategy engagements at Prophet and Ogilvy Consulting for clients in hospitality, automotive, tech, and telecom.

I hold a BSc in Economics from the Wharton School and a BA in Biology from the College at the University of Pennsylvania, as well as an MBA from the Kellogg School of Management at Northwestern University.

Outside work: voracious reader, novice home cook, overenthusiastic uncle, and unabashed Carly Rae Jepsen fanatic.